Our Brand, Our Story
Drawing on nearly fifty years of experience, Razak prides himself on understanding his customers. He carefully listens to their tastes, using their feedback to curate a collection that meets their diverse preferences. His sharp focus on world-class customer service sets Crafted Selection apart. We invite you to come and experience Razak’s warm welcome at Crafted Selections today, and discover the exquisite selection he’s meticulously curated just for you.
Meet the Founders
Razak Namou
Baba Razak is a best-in-class merchant with a discerning palate. His unmatched commitment has brought the fine selection of premier spirits and wines to San Diego County.
Drawing on nearly fifty years of experience, Razak prides himself on understanding his customers. He carefully listens to their tastes, using their feedback to curate a collection that meets their diverse preferences. His sharp focus on world-class customer service sets Crafted Selection apart.
We invite you to come and experience Razak’s warm welcome at Crafted Selections today, and discover the exquisite selection he’s meticulously curated just for you.
Mike Namou
Long before craft beers became a nationwide sensation, Mike had a vision. His dream was to bring the finest IPAs, ales, and lagers to San Diego. Today, with a collection of hundreds of personally sourced varieties, Mike’s selection stands as a testament to his commitment and expertise. His dedication goes beyond just choosing beers - he curates flavors based on his customers’ preferences.
But his passion doesn’t stop at beers. When he isn’t on a quest for the perfect brew, Mike is exploring the world of cigars. His meticulous selection process ensures he stocks a broad range of Robusto, Cohiba, Pantela/Lancera, Churchill, and many more, meeting the diverse taste of cigar connoisseurs.
We invite you to experience Mike’s exceptional whiskey, beer, and cigar collection and his deep-rooted passion for quality firsthand at our store today.
